Trade Shows Work!

On the fence about exhibiting? Need to decide whether or not to make the investment of your resources, budget, and time? Before you decide, you might want to know a few facts...

CEIR Research on the Horizon

There are several research projects being conducted under the direction of Nancy Drapeau, CPR, CEIR’s Research Director. One study is the National Trend Study on Exhibitions in the Marketing Mix. Research is currently being collected for this important assessment. This study is an update of the Exhibition Spend Study (MC44). Nancy says, “This study was [...]

Authors: Joyce

Power Line-up for Predict

The Center for Exhibition Industry Research (CEIR) announces an addition to its high-powered line-up of session discussions scheduled for Predict – its annual outlook conference. An open discussion about the global economy and the Building, Construction, Home and Repair (HM) Sector will be a key focal point. This sector traditionally led the U.S. out of [...]

Authors: Joyce

CEIR Semiannual Data Shows Exhibition Industry Outperforms US Economy

The Center for Exhibition Industry Research (CEIR) has released semiannual data that shows the overall exhibition industry gained 2.4% during the first half of 2011 outperforming the overall U.S. economy as compared to GDP only increasing 1.9% over the same period. Given the current fluctuant state of the global economy, this is positive news for [...]

Authors: Joyce

The Language of Young Professionals – Are You Tuned into Them?

Last year, CEIR released an important report, Power of Exhibitions in the 21st Century – Identify, Discover and Embrace Change from the Point of View of Young Professionals. The study “focuses on providing insights into effective communication strategies with young professionals who have attended exhibitions: crafting messaging that will resonate and motivate them to attend [...]

Authors: Joyce

What Does the Future Hold for Us?

When everything that is going on around us is unpredictable, it is the most appropriate time for Predict, CEIR’s annual exhibition industry outlook conference. It will be held on 15 September 2011 at 10 on the Park at Time Warner Center in New York City. Noted economists will provide a forecast for the balance of [...]